Bad first dates; reason 1
Surely you've experienced the nightmare first date. Whether boring, obnoxious, or creepy, it's uncomfortable, unsatisfying, and sends you running for the door. It's a torture that sticks with you long after the waiter brings the check.
Is your website sending out the same unfortunate vibes?
If it is, it's costing your business the coveted, often lucrative, second date. And when it comes to your website, social ineptitude and a disheveled appearance curb your chances of earning a second date as quickly as bad breath and dress shoes without socks.
No, you don't have to worry about your site having bad breath, but let it be known that people can still find that your site stinks. What will have people labeling it as repulsive? What accounts for people never taking another look at your site again? Here are five faulty qualities that are sure to slaughter your site's first impression and cause definite abandonment.
You're not put together
It is one thing to be a reputable and wise company blessed with many years of success. However, it's quite another to have a site that looks old, washed up, and like it was designed and launched in 1997. No matter the product, service, or content displayed, if it looks dated, you can bet users will take one look and walk (click) away. Research shows that site visitors will judge the credibility of your website within .05 seconds, which means the time you have to make a fitting first impression is akin to speed dating -- and equally as critical to your chance at a second round.
So how do you know if a face-lift is a must? Check your measurements. Your average number of page views, average time spent on site, and task completion rate, that is. What's needed to look sophisticated and innovative? A harmonious design. Your site needs to be balanced appropriately, ensuring content, white space, and images complement one another to create perfect equilibrium and cater to the expectations of your audience. Make sure the look and feel of your site is inviting, trustworthy, and current, and your prospects will be seeing you as the complete package in no time.
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