5 reasons people hate your website - iMediaConnection.com
Reason 2
You're just looks
After the initial attraction, looks alone won't get you to the next round -- nor will they bring you new business. To turn a visitor into a prospect, you need to create a truly beautiful web experience that pays as much attention to the perceived credibility of your site as it does to the usability and function of your design. According to a 2010 study conducted by Equation Research for Gomez, the rate of users permanently abandoning a website after the first bad experience is as high as 17 percent. What factors make for a beautiful web experience? Page length, navigation, and structure -- to name a few.Pages that require users to scroll more than two screen lengths are asking for a considerable amount of engagement. So if it's a must for your site, make sure that you're paying close attention to the structure of those pages. Is there a logical order to the content being displayed that will encourage the visitor to scroll? Are you balancing an appropriate amount of white space and imagery with text so that the page doesn't seem overwhelming? Navigation also plays a crucial role. Remember that your website should be designed for your users. Be sure your site carries them logically and intuitively through the information on your site that they're there to find.
CherryBayOrchards.com is aesthetically pleasing and still manages to deliver vital information on the homepage. It provides easy-to-read tabs (1) for further information on products, company history, current news, and more. A search field (2) is displayed appropriately in the upper right-hand corner for the convenience of visitors. An accessible checkout button (3) is positioned below the search field. A second call to action, a "Buy Now" button (4), is located near the center of the page. And the site integrates social networking (5).
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