Search engine optimization (SEO) is the process of improving the visibility of a websiteor a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic")search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search,video search, academic search,[1] news search and industry-specific vertical searchengines.
An SEO is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid listings that are provided. A search marketer, by the way, is someone that ensures listing in both paid and unpaid listings.
SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines.
Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines.
Making changes to the on-page and off-page relevance of a web page in an effort to increase the volume of quality traffic from the search engines.
Whatever can be searched on can be optimized. Optimization for bots improves content discovery, indexing and trust (algorithmically). Optimization for the user experience improves clickthroughs, conversions and community. People that called themselves SEOs in the past are really just online marketers leveraging a mix of technology, creative and fundamental marketing expertise to make sales online. They’re more marketing consultants then SEOs even though the “SEO” moniker persists.
Definitions of SEO will change as search channels and user behaviors change, so it’s a waste of time to try and create a standing definition – in my opinion anyway.
Search Engine Optimization: The process, of building, designing, creating, or updating a website, or it’s contents, with the goals of increasing visibility within search engines, and improved placement on search engine results pages, for a desired set of keywords terms or market segment.
The practice and methods of improving a website´s ranking in the organic results of searchengines.
Google’s mission is to organize the world’s information and make it universally accessible and useful.
The SEO’s mission is to organize the client’s information and make it robotically accessible and profitable.
The art and science of raising a web page’s natural search engine rankings. SEO is broken into two distinct buckets: on page factors and off page factors. On page factors including such items as: a website’s crawl-ability, internal linking set up, keyword selection and placement, meta tags, etc. Off page factors being building link popularity (inbound links) into your website. I believe link building to still be the single most important part of the SEO equation.
SEO is the art and science of publishing and marketing content in a way that brings significant profitable and targeted traffic to your website. As the web has grown and Google has become more sophisticated, the field of SEO has been aggressively merging with traditional marketing, with emphasis on branding, framing, story telling, user engagement, viral marketing, and public relations.
Abraham Lincoln once said “With public sentiment, nothing can fail. Without it, nothing can succeed.” That is where profitable sustainable SEO is headed.
In my opinion, SEO is simply a facet of traditional marketing that focuses on the Internet medium. It involves implementing strategies and changes that make your website both search engine and user friendly — search engine friendly so that your site ranks well in search engine results for appropriate keyword searches, and user friendly so that you can provide a solid customer experience and yield high conversions.
How do I define SEO? Good question – there are a number of thoughts that come to mind:
1. the right answer – SEO is something that helps a website to increase it’s ranking in a search engine.
2. my ‘historical’ answer (ie what I would have answered a few years ago) – SEO is about manipulating Search Engines in order to get them to send you as much traffic as possible.
3. the ‘in practice’ answer (ie how it impacts me these days) – SEO for me these days is a combination of:
• about knowing some of the general principles that help a site or page to rank well in search engines
• building the best quality site that I can with content that meets the needs of readers (and as a result attracts links from other sites).
I guess I’ve come to learn that when you build a high quality website that SEO tends to largely look after itself.
In our view (here at Netconcepts), SEO is the application of techniques that make websites and web content more findable for particular keywords being searched on by search engine users. While SEO is not a hard and exact science (there is definitely an art to it), SEO experts do seek to apply rigorous logic to reverse engineer the “black box” that is the search engines’ algorithms, in order to “deconstruct” (identify, quantify and qualify) the hundreds of factors which play a part in search engine ranking. From those factors, SEO practitioners derive methods to engineer webpages whereby search engines will favor their content in the rankings. Classically, SEO addressed more simplistic factors such as the “spiderability” of sites/pages and the tuning of technical factors found directly on the pages and within the website’s architecture (such as URL structure). However, as the search engines continue to evolve, advanced contemporary SEO practices increasingly need to include attention to off-page factors which address meta-data about the linked content. These include, among other things, more subtle and indirect strategies such as syndication, viral marketing, social media “optimization”, and community-building efforts.
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