5 reasons people hate your website - iMediaConnection.com (4)

5 reasons people hate your website - iMediaConnection.com

Reason 4

You're too closed off 

Have trouble opening up and explaining who you really are? It sounds simple, but it's absolutely vital. If people have trouble finding the essentials on your site, they're bound to dump it for one that meets their standards and provides what they're looking for. Ditch the industry jargon and wordy explanations of what your business does and cut to the chase. And again, remember who you're designing your website for. Consider what it is that they're hoping to find first. Then, frame the design of your website around your prospects desired action paths.

GlobalMarineInsurance.com demonstrates how to strategically display information on a website. Visitors are on a website for a reason -- in the case of GlobalMarineInsurance.com, to purchase boater insurance. This site provides the insurance options immediately (1), and then displays the company's history and mission (2) as secondary information.

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