Will YouTube Become The First Search Destination?
At the Google ThinkMovie event in Hollywood, Calif. on Tuesday, the Mountain View, Calif. tech company released research. Debra Schwartz, Google analyst, presented it. I touched on some of this in the two pieces published Wednesday in Online Media Daily, but I'd like to elaborate on one specific finding I believe is relevant for a variety of industries -- not just movies....
The Call for Smarter Search Analytics
Search marketing and data analytics have always been connected at the hip. Even during the early days of search, part of the attractiveness of the channel was its transparency. It quashed the old adage that marketers don't know which 50% of their investments are worthwhile. Search represented this new advertising vehicle that demonstrated ROI really clearly -- and enabled smart analysts to drive incrementally higher returns if they acted properly in response to that data....
Understanding Content And How It Drives Site Traffic
As I discussed in the first of this series of posts on content strategy, marketers increasingly must think about their jobs in terms of major media companies -- producing constantly updating streams of media that engage, inform, entertain and result in widespread sharing among audience networks. In future posts, we'll get to how these activities can lead to bottom-line-oriented outcomes, but today I'll focus on the various definitions of "content" and why each is important to your strategy...
Seeking new value in search marketing
Although digital media and marketing may be relatively new in the scheme of things, the fundamentals of search behavior could not be older or more basic to our collective human nature...
5 reasons people hate your website
Bad first dates; reason 1. Surely you've experienced the nightmare first date. Whether boring, obnoxious, or creepy, it's uncomfortable, unsatisfying, and sends you running for the door. It's a torture that sticks with you long after the waiter brings the check. Is your website sending out the same unfortunate vibes?...
Tuesday, August 30, 2011
6 Key Findings From The 2011 Local SEO Industry Survey
Sunday, August 21, 2011
5 reasons people hate your website - iMediaConnection.com (5)
5 reasons people hate your website - iMediaConnection.com (4)
5 reasons people hate your website - iMediaConnection.com (3)
5 reasons people hate your website - iMediaConnection.com (2)
5 reasons people hate your website - iMediaConnection.com (1)
Seeking new value in search marketing - iMediaConnection.com (2)