Will YouTube Become The First Search Destination?

At the Google ThinkMovie event in Hollywood, Calif. on Tuesday, the Mountain View, Calif. tech company released research. Debra Schwartz, Google analyst, presented it. I touched on some of this in the two pieces published Wednesday in Online Media Daily, but I'd like to elaborate on one specific finding I believe is relevant for a variety of industries -- not just movies....

Tuesday, August 30, 2011

6 Key Findings From The 2011 Local SEO Industry Survey

6 Key Findings From The 2011 Local SEO Industry Survey If you ask any local SEO what the nature of our industry is like, you’ll get a range of answers from ‘exciting‘ & ‘high-growth’ to ‘ever changing’, ‘full of opportunity’ and ‘challenging’. The local online advertising market has seen strong growth over the last few years and this positive trend is expected to continue....

Sunday, August 21, 2011

5 reasons people hate your website - iMediaConnection.com (5)

5 reasons people hate your website - iMediaConnection.com Reason 5 You're not dependableIn August 2010, Firefox held 45.8 percent of the browser market, followed closely by Internet Explorer with 30.7 percent, Chrome with 17 percent, Safari with 3.5 percent, and Opera with 2.3 percent. If you aren't testing the design and functionality of your site across multiple...

5 reasons people hate your website - iMediaConnection.com (4)

5 reasons people hate your website - iMediaConnection.com Reason 4 You're too closed off  Have trouble opening up and explaining who you really are? It sounds simple, but it's absolutely vital. If people have trouble finding the essentials on your site, they're bound to dump it for one that meets their standards and provides what they're looking for. Ditch the industry...

5 reasons people hate your website - iMediaConnection.com (3)

5 reasons people hate your website - iMediaConnection.com Reason 3 You're socially inept  No one wants to date someone who is socially awkward or appears to be a loner. Letting your social status shine on your website will increase your chances of building more than just your social circle. It will increase your opportunities for business growth as well. It's not...

5 reasons people hate your website - iMediaConnection.com (2)

5 reasons people hate your website - iMediaConnection.com Reason 2 You're just looks  After the initial attraction, looks alone won't get you to the next round -- nor will they bring you new business. To turn a visitor into a prospect, you need to create a truly beautiful web experience that pays as much attention to the perceived credibility of your site as it does...

5 reasons people hate your website - iMediaConnection.com (1)

5 reasons people hate your website - iMediaConnection.com Bad first dates; reason 1 Surely you've experienced the nightmare first date. Whether boring, obnoxious, or creepy, it's uncomfortable, unsatisfying, and sends you running for the door. It's a torture that sticks with you long after the waiter brings the check. Is your website sending out the same unfortunate...

Seeking new value in search marketing - iMediaConnection.com (2)

Seeking new value in search marketing - iMediaConnection.com Beyond search For search to continue to evolve and thrive, it will ultimately need to move beyond this most basic and utilitarian of functions and perhaps incorporate some aspects of the other forms of content discovery, which would create more opportunities for marketers to leverage search in more creative...

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